Marketing research can help point to marketing decisions, like finding out what sways customers in making purchase decisions. Or what they consider valuable, and what they don’t care about. We suggest to our clients they “take a look before you leap” at a minimum for most communications projects. Many times this involves an immersion analysis of the client’s business, competition, consumer, and industry via literature and web searches. But we also field larger research projects as needed for strategy development, to reduce uncertainty in the decision making process, and to accelerate the probability and magnitude of success. So whether it’s a web survey, focus group, or extensive survey, HGA Advertising in Columbus, OH can …

• Define the problem and help determine if research is necessary
• Determine the design of and best methodology for the research Identify types of data and sources
• Coordinate with outside suppliers for questionnaires, sample size, and data collection
• Analyze and interpret the data
• Formulate strategies based on the learnings