Chances are, your customers, partners, and prospects are talking about your company, your products, your services, and your industry. Are you participating in the conversations? Because you’re the expert in your business you want to make the most of your knowledge online. That’s where HGA Advertising in Columbus, Ohio comes in, to help you identify and prioritize unique opportunities, educate you in the process, or manage the process for you. Social media are essential communications tools, especially in increasing awareness and engaging influencers, but often it’s difficult to track the results of social media efforts. Our approach to social media programs and measurement includes:

 

• Establishing benchmarks for social media measurement
• Tracking sentiment on specific influencer communities
• Integrating social media measurement with traditional techniques
• Measuring the influence of blogs, tweets, and Facebook "likes"
• Using Web and search analytics to measure relevance and engagement
• Conducting analysis of online messages, conversations, and communities
• Connecting media coverage, Web site traffic, and online interaction to business outcomes