As a cost effective way of sampling products virtually, HGA Advertising created an intuitive web-based application that allowed users to navigate between grade levels, products, and product categories for this Pre-K–6 reading program. A system of color-coding and information architecture ensured that users always knew what product or section they were in. Once a product was selected, an application was displayed that allowed users to explore product by turning the pages of the books. Zooming in on the pages made content readable, static assets were included to showcase manipulatives and other classroom materials.