Healing from an injury, surgery, or a wound is complex and frequently patients are unable to rebuild tissue and lean body mass on their own. But, Juven therapeutic nutrition promotes tissue repair and promotes lean body mass. Juven is a unique combination of three key ingredients, and our challenge was to translate the complex language of medicine into a selling story that sales reps could thoroughly understand and convincingly convey. HGA Advertising developed sales support materials and advertising, as well as healthcare professional communications programs.